An increasing number of public places – such as shopping malls, plazas, bus terminals, hospitals, banks, cinemas, and many other locations where groups of people gather – are moving away from traditional poster advertising and information displays; turning to digital signage, instead.
One advantage of digital signage is that traditional advertising is static and quickly becomes boring, whereas digital signage constantly changes color, shape, and wording to produce a dynamic impact when delivering a product's marketing message or introducing a company's corporate image. Another huge advantage of digital signage is that its messages are delivered in real time. Presenting up to the minute schedule information in locations such as airports, train terminals, and bus stations is critical for passengers having to make connections – something static displays, which quickly become outdated, are unable to achieve in a speedy and efficient manner.
To help these sites satisfy the demand for real-time, content rich information transmission and make the most effective use of digital signage, ATEN has developed a number of solutions that deliver high quality audio/video data over extended distances from a single source to multiple displays located throughout the public area.
Consumer Electronics - Chain Stores
To help customers compare the video quality of the various brands and models of TVs and monitors that they have for sale, electronics stores usually have all the displays lined up next to each other and send the same video source content to all of them. Under these conditions, it is essential to have a video splitter capable of duplicating high quality audio/video output from the source device to each of the displays so that the customer can accurately judge the true video performance of each display. More Information
In order to deliver up to the minute schedule information to their passengers, transportation hubs such as airports, railroad terminals, and bus stations deploy monitors throughout their location. The ATEN Media Distribution Solution allows constantly updated real time information to be transmitted over extended distances and displayed on all the monitors throughout the installation. More Information
Hospitals, clinics, and other medical facilities set up A/V displays in public areas, such as waiting rooms and lobbies, in order to broadcast programs concerning medical and health information to patients and visitors. The ATEN Media Distribution Solution features high-quality audio/video transmission extended over long distances to deliver superior media output to each display. More Information
The digital signage systems of many retail stores integrate kiosk billing functions with advertising capabilities. Their kiosk computers support dual video output – one to provide the billing process sequence on the touchscreen; while the other – which is connected to the ATEN Media Distribution Solution – displays advertisements which are distributed to each display throughout the store. More Information
Shopping malls are moving to digital signage displays to deliver marketing information to their customers at an increasingly rapid rate. The ATEN HDMI Media Distribution Solution allows them to take the high-quality HD A/V content of a source device and dependably duplicate it to each of the displays they have distributed throughout the mall – even over large transmission distances. For management convenience and efficiency, incorporation of an RS-232 port gives system administrators the ability to control the video output of each individual port via serial connectivity. More Information